I believe in inspiring, educating and motivating companies to leverage digital marketing to build meaningful, long-lasting connections with consumers. This requires giving an edge to strategies that connect the dots across the entire marketing mix, and focusing on digital tactics that provide important insights that allow for real-time decision making. Solutions are created at the intersection of insight, strategy, creative and technology, and I’ve developed my career to make magic happen at this convergence.
I’ve helped build highly customized strategies in digital marketing and social media for iconic brands across industries, including CPG/FMCG, retail, financial, telecom, food and beverage, and entertainment. I’ve built and led cross-functional agency teams to deliver innovative client solutions. We’ve been able to:
- ·Become true strategic partners with the clients we represent, and develop programs that help solve unique business objectives.
- Drive the ability to create strategic content, messaging, and promotions driven by rigorously curated market research, consumer insights and analysis.
- Educate clients on macro consumer trends and the potential that digital marketing can unlock.
- Build brand awareness and establish important relationships with consumers.
- Future-proof strategies by understanding our client’s marketplace, and evolve with consumer behavior.
- Closing feedback loops to ensure valuable insights are translated across the organization.
- Defend brands against their competition across social and search through compelling storytelling and strategies that keep the consumer first.
- Generate leads and sales through social media efforts.
I have a deep understanding of holistic digital strategy and its place in the marketing ecosystem, social media and content marketing, relationship marketing, mobile, research, new product innovation and launches, at-shelf and shopper marketing, eCommerce, experience design and account planning.
On a more personal note, I’m working on my Masters in Integrated Marketing Communications at Northwestern University, a proud dad to two pit bull rescues, and volunteer at the Chicago Anticruelty Society, helping to lend my voice to those that don’t have one.
