Let’s face it. Father’s Day gifts can be a little boring.
We worked with A.1. and BuzzFeed to communicate a truly unique gift that celebrates Dad! Not just the same same old tie or card in the mail, rather the gift of A.1. Meat Scented Candles — the perfect gift that fills the house with the aroma of juicy, hearty dinner with the sweet and tangy taste of A.1. Sauce!
For a limited time, A.1. Meat Scented Candles were sold at A1MeatScents.com in three tasty dad scents: Original Meat, Backyard BBQ and Classic Burger. We generated nonstop buzz and excitement by engaging with saucy fans, media outlets and influencers on social media, along with sending them to the website to learn more and buy. While we thought we had a few weeks to sell these limited-edition candles, we sold out in a matter of days, and helped garner over 347 million media impressions.
PRESS COVERAGE
- BuzzFeed: One Simple Trick To Improve Every Boring Father’s Day Gift!
- Elite Daily: Here’s Where To Get Meat Scented Candles By A.1. If You’re Curious About The Smell
- PopSugar: Meat-Scented Candles Will Let Dad Relax With a Postgrill Chill Sesh on Father’s Day
- Delish: I’ma Let You Finish, But These Meat-Scented Candles Are The Best Father’s Day Present Of All Time
- AdAge: Marketer’s Brief: Try A Balenciaga ‘T-Shirt Shirt’ Or Meaty Candle As Gifts This Father’s Day
- Mashable: A1 Steak Sauce releases ‘Meat Scents’ candles and we are very nervous
- Thrillist: 1. Sauce Candles Are Here to Make Your Home Smell Like Meat
- Daily Mail: Forget classic vanilla and cinnamon! A.1. launches a line of MEAT-scented candles that come in a range of beefy fragrances from burger to barbecue
- MSN: A1 Unveils Meat-Scented Candles
- Scary Mommy: Meat-Scented Candles Are Here Just In Time For Father’s Day
- The Takeout: Too bad, Dad: A1 Steak Sauce candles already sold out for Father’s Day
- MediaPost: 1. Offers Meat-Scented Candles For Dad
- New York Daily News: Meat-scented candles made to light dad’s fire this Father’s Day
- Fox News: 1. debuts ‘meat scents’ candles to fill your home with the aroma of steak sauce and beef
- The Daily Meal: 1.-Scented Candles Are Here to Make Your Man Cave Smell Like Meat
- MyRecipes: Should You Really Get Your Dad a Steak-Scented Candle for Father’s Day?
- BroBible: Get Dad A Savory A.1. Meat-Scented Candle For Father’s Day
- Food Beast: A1 Sauce Debuts Meat-Scented Candles So Your House Can Smell Like A BBQ
- Chowhound: 1. Sauce Candles Are the Father’s Day Gift Your Dad Never Asked For
- The Manual: 1.’s Meat Scented Candles Are the Father’s Day Gift that Will Melt His Heart
- Taste of Home: 1. Sauce Debuts Meat-Scented Candles So Your House Can Smell Like a BBQ
- Bustle: 1. Sauce Candles For Father’s Day Exist & Yes, They Really Do Smell Like Meat
- Chew Boom: 1. Meat Scented Candles Arrive Just In Time For Father’s Day
- Cool Material: 1. Meat Scented Candles
- Refined Guy: 1. Meat Scents: Meat-Scented Candles
- Fatherly: A1 Has the Best New Product Ever: ‘Meat Scent’ Candles
- The Scope Weekly: 1. is Selling Meat Scented Candle for Father’s Day ’cause Dads Want to Smell Bacon
- Hot 104.7: 1. meat scented candles are the perfect gift for Father’s Day
- Nash 94.7: 1. Steak Sauce Is Selling Meat-Scented Candles for Father’s Day
- WOKQ: Could this be New Hampshire’s best Father’s Day gift?
- KNCI: 1. Has Released Meat Scented Candles For Father’s Day
- WIXX: 1. Steak Sauce Candles Just In Time For Father’s Day This Year!!!
- KEZK: Meat Scented Candles for Father’s Day!!
- WCRZ: 1. releases meat-scented candles just in time for Father’s Day
- Darius Cooks: 1. Sauce Has Meat Scented Candles for Father’s Day
- Promo Marketing Magazine: 1. (the Steak Sauce Brand) Releases Meat-Scented Promotional Candles for Father’s Day Because 2018, That’s Why