Let’s face it, Chuck E. Cheese is pretty much the last place one would think of as offering a sense of relaxation or healthier fare. However, we wanted to change that.
The chain, famously known for pizza wanted to reintroduce its new Salad Bar in a unique, cost effective way in an effort to let moms know that we’re here for her too. We developed the most Zen experience for moms, offering up a slice of relaxation while injecting messages highlighting all of our recent changes to the Salad Bar lineup.
While preroll ads were an efficient tactic, we took it further…by introducing the first :06 ad with a 29:54 extension. And with the TrueView buy, we didn’t spend a dime if moms skipped our ad before 30 seconds…
…but she didn’t skip for 8 minutes and 29 seconds! Over 10% of moms watched the entire 30 minute ad…
All of this allowing Chuck E. Cheese to be something it never gets to be, an oasis of peace and quiet.
CASE STUDY VIDEO
