Heinz: Mayochup

Press Coverage

• AdWeek: Twitter Highlights Brands’ Most Creative Uses of the Platform in 2018
• MarketingLand: Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list
• PR Week: Best Launch Moment: Heinz Ketchup
• A List Daily: Twitter Releases Best Brand Moments Of 2018
• Campaign Live: Nike, Budweiser, Tide among brands that won Twitter in 2018
• Mobile Marketer: KFC, Tide, Nike among brands that ‘won’ Twitter in 2018
• PR News: Advice From Twitter on How to Win the Social Media Moment
• Little Black Book: The One Tweet Product Launch: How VML Ignited Conversation with ‘Mayochup’
• Bloomberg:  Kraft Heinz takes to Twitter to stir Mayochup buzz in the U.S. 
• Brandchannel:  Brand news: 10 things you need to know for Friday April 13
• BroBible:  Heinz is letting you decide if America gets Mayochup, hybrid condiment of mayonnaise and ketchup
• Bustle:  Mayochup is a combination of ketchup & mayonnaise for people who are too lazy to mix it themselves
• The Chicago Sun Times:   Heinz asks America if it wants Mayochup, a mix of mayonnaise and ketchup
• The Chicago Tribune:  Heinz teased ‘Mayochup,’ a new mayo and ketchup condiment. A contentious online debate ensued.
• Chowhound:  The latest ketchup innovation, Mayochup, is basically just fry sauce
• Crain’s Chicago Business:  Kraft Heinz takes to Twitter to stir Mayochup buzz in US
• The Daily Dot:  Heinz tries introducing a ketchup and mayonnaise sauce:  and instead launches a Twitter war
• The Daily Meal:  Heinz to release ‘Mayochup’ condiment in the US
• Drug Store News:  Heinz launches mayonnaise, asks public to vote on Mayochup
• The Drum:  Heinz tests the waters for ‘Mayochup’ on Twitter
• Eater:  Heinz teased a ‘new’ mayo-ketchup hybrid and Twitter lost its mind
• Elite Daily (1 of 2):  These tweets about Heinz Mayochup are confused about the condiment hybrid
• Elite Daily (2 of 2):  Is Heinz Mayochup available in the United States? Right now, it’s up to you
• Esquire (in Spanish):  Mayochup: Heinz brings out a sauce that mixes mayonnaise and ketchup
• Fast Company:  Is Heinz’s new “Mayochup” just innovation gone wrong?
• Fortune (1 of 2):  Heinz is letting customers vote on the release of a mayonnaise-ketchup combo: Mayochup
• Fortune (2 of 2):  Like ketchup? Like mayonnaise? You need to try this
• Fox News:  Heinz releases new Mayochup condiment just in time for summer
• Genius Kitchen:  Do Americans want Mayochup?
• GMA SmartBrief:  Heinz debuts mayonnaise, launches Twitter survey for Mayochup
• Golf Digest:  The ketchup-mayo blend ‘Mayochup’ is tearing America apart, with good cause
• Grubstreet:  Hellmann’s and Heinz are locking in a condiment war for the ages
• GQ (France):  Heinz invents the “Mayochup” and divides the internet
• Inside Edition:  What is Mayochup? Heinz’s new condiment stirs up controversy
• Jezebel:  People are mad as hell about mayo ketchup, as they should be
• Marketing Dive:  Heinz asks Twitter if America really needs ‘Mayochup’
• Media Post:  Heinz invites US to vote for bringing Mayochup to its shores
• MSN:  Mayochup: A digusting new condiment or just what you’ve been waiting for?
• MSN video:  Viewers weigh in on possible new ‘Mayochup’ product
• Munchies:  An exhaustive investigation of ‘Mayochup,’ Heinz’s new condiment
• NBC Chicago:  Should Heinz bring ‘Mayochup’ to US? Company asks Twitter
• NBC New York:  Should Heinz bring ‘Mayochup’ to US? Company asks Twitter
• Nerdist:  Heinz combines ketchup and mayonnaise to make Mayochup, for some reason
• New York Daily News:  Heinz sparks fierce Twitter debate with offer to release ‘Mayochup’ in US
• NY Post:  The internet is divided over Heinz’s new ‘Mayochup’ sauce
• Parents:  Heinz debuts a new condiment called ‘Mayochup’ & causes an internet freakout
• Pittsburgh Patch:  Heinz teases mayonnaise-ketchup hybrid Mayochup
• Pittsburgh Post-Gazette:  Heinz reignited debate: Is a tomato a fruit or a vegetable
• POPSUGAR:  “Mayochup” is a reality thank to Heinz, and the internet has FEELINGS
• Refinery29:  Should Heinz Mayochup come to America: A discussion 
• Romper:  Heinz Mayochup could be hitting the US, but it’s up to you
• Scary Mommy:  ‘Mayochup’ is here and you’ll either love it or hate it
• SHAPE:  Heinz debuted a new condiment called ‘Mayochup’ and the internet freaked out
• She Knows:  Heinz stirs up controversy with its latest release: Mayochup
• Southern Living:  Heinz is letting customers vote on the release of a mayonnaise-ketchup combo: Mayochup
• The Takeout:  Heinz creates “Mayochup” for those too lazy to mix their ketchup and mayonnaise
• Thrillist:  Heinz is threatening to release ‘Mayochup’ nationwide and the internet is torn
• TIME:  Heinz new ‘Mayochup’ sauce incites total condiment mayhem
• TODAY:  Meet ‘Mayochup,’ the mayonnaise-ketchup hybrid that’s dividing the internet
• TODAY video:  Is ‘Mayochup’ (mayonnaise plus ketchup) yummy: or yucky?
• UPROXX:  Heinz announced ‘Mayochup’ and was promptly reminded that they weren’t the first
• Washington Post:  Heinz promotes its new ‘Mayochup’ and sparks an international controversy
• WGN Chicago:  Heinz is creating ‘Mayochup’:  and it sounds an awful lot like Utah fry sauce
• WXPI Pittsburgh:  VOTE: Want to see ‘Mayochup’ on store shelves? Heinz wants your input
• Spoon University:  Heinz Is Launching Mayo Ketchup in the US, and It’s the Condiment Mashup of Your Dreams
• USA Today (1 of 2):  Mayochup: A disgusting new condiment or just what you’ve been waiting for?
• USA Today (2 of 2):  Condiment lovers vote for new sauce ‘Mayochup’
• Yahoo!:  Heinz has created ‘Mayochup’ and we’re confused

TV:

• CNBC
• ESPN Golic & Wingo
• Fox Business Network
• TODAY

RADIO:

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• WBBM-AM
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