Who wants to be a princess, when you can eat like a Queen?
Prince Harry and Meghan Markle’s wedding was sure to be an emotional event — the world’s most eligible bachelor was off the market, and the chance to become a princess is suddenly gone — which is where Velveeta’s new, extra indulgent version of their classic shells and cheese comes in. For a limited time, in celebration of the royal wedding (and tearfully attending from your couch), Velveeta offered the ultimate comfort food with a delicious royal spin.
Enter: Velveeta Crowns & Cheese, complete with crown-shaped pasta, packaged alongside the original Shells & Cheese and a gold-plated spoon in a deluxe gold foil box. The boxes were available to the 800 lucky fans who were the fastest to enter at RoyallyTreatYourself.com. Leveraging Velveeta’s social channels, we were able to not just drive excitement around the product, but also generate a community of fans eating and talking about Velveeta during the royal wedding.
PRESS COVERAGE
- Popsugar: Celebrate the Royal Wedding by Diving Into a Bowl of Gold Crowns Made For a Mac & Cheese Queen
- Us Magazine: Velveeta Unveils Royal Edition of Shells & Cheese Called ‘Crowns & Cheese’
- Food & Wine: I Wasn’t Interested in the Royal Wedding Until Velveeta Gave Me No Choice
- Southern Living: Velveeta’s Royal Wedding-Inspired Mac & Cheese is Just What Your Watch Party Needs
- Delish: Velveeta Crown Pasta, And Other Royal Wedding Foods You Can Buy
- Genius Kitchen: Velveeta’s craveable Crowns & Cheese paste comes with a gold spoon
- Brides: Velveeta Announces Royal Wedding–Themed Macaroni and Cheese
- The Knot: Velveeta Is Releasing a Royal Wedding Mac and Cheese (And KFC Is Joining the Craze Too)
- Pat Gray Unleashed: Velveeta CROWNS & Cheese!
- Elite Daily: Velveeta’s “Crowns & Cheese” Mac & Cheese Is Here In Time For The Royal Wedding
- Brit + Co: Here’s How to Snag A Free Box Of Velveeta’s Limited Edition Crowns & Cheese Before the Royal Wedding
- Wochit Entertainment: Velveeta Releasing A Royal Treat For Prince Harry And Meghan Markle’s Wedding
- Yahoo! Finance: Velveeta Shells & Cheese Reveals Crowns & Cheese
- Classic Color: Velveeta Crowns & Cheese – Eat like a Queen
- Lexington Herald: Treat yourself royally with this wedding-inspired mac and cheese
- Trendhunter: Velveeta Crowns & Cheese Celebrates the Upcoming Royal Wedding
- 7 The Jet: Velveeta Crowns & Cheese are here!
- WCCQ: No Cell Phones, No Gifts, & No Swords At The Royal Wedding